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 Christi Graham {staff_suffix}Christi Graham, Founder & CEO

Ms. Graham is one of the most passionate and effective visionary leaders to emerge in the green building movement. Recognized nationally as an expert in green and healthy living, Ms. Graham has spent the past fifteen years as a pioneer successfully producing and directing numerous visionary events, programs, and organizations. After serving the early part of her career directing environmental non-profits, including founding the Green Resource Center of Berkeley, Ms. Graham chose to direct her considerable passion and talents to the residential green building arena. She launched this new direction as the founder and producer of the Bay Area's first Green Materials Showcase. After eight years under Christi's guidance, the Showcase became the largest annual green building tradeshow on the West Coast. Its success has given rise to West Coast Green.

Building on the past success of the Green Materials Showcase, Ms. Graham brings her skills, relationships, and experience toward the realization of full-scale market transformation at West Coast Green - the premier three-day event for the western region of the United States, focused specifically on residential green building.

Ms. Graham is also currently expanding the most prominent and established building tradeshow in the country to incorporate the green approach. For the first time in its 50-year history the Pacific Coast Building Conference (PCBC) will incorporate ‘green’ throughout its 2006 conference. Produced by Ms. Graham, PCBC’s green educational track, full-day conference, and green material displays represent an unprecedented milestone in the green building movement.

In addition to these independent events, Ms. Graham has also partnered with several renowned organizations in their efforts to broaden the green building movement. Ms. Graham played a key role in the United Nations’ historic World Environment Day, an event commemorating the 60th Anniversary of the United Nations. In partnership with the City of San Francisco’s Department of the Environment, Ms. Graham produced a series of successful green building presentations for this illustrious event. Held in the United States for the first time in its 33-year history, World Environment Day convened mayors and delegates from around the world. Many hailed Ms. Graham’s keynote Green Building address as the highest caliber presentation in the entire week-long series of events.

Business Owner

Ms. Graham is the Founder and President of Healthy Home Plans, a source for healthy and sustainable home plans designed by award-winning architects. Healthy Home Plans’ notable architects include Sarah Susanka, cultural visionary and celebrated author of The Not So Big House; Darrel DeBoer, named one of the 100 most influential designers by Metropolitan Home; and David Arkin, architect for the Real Goods Solar Living Center. Plans from Healthy Home Plans’ collection have been featured in the popular PBS series Hometime, and in national magazines such as Fine HomeBuilding, Sunset and Better Homes and Gardens.

Content Expert / Active Boards etc.

As an expert in healthy, green living, Ms. Graham has consulted and published widely on the subject. She is a contributing editor for Green Builder magazine, contributing author of the ADPSR’s Architectural Resource Guide and Her Home magazine, and co-author, editor and producer of Healthy Construction Guidelines: A step-by-step guide to building or remodeling a safe, healthy and non-toxic home. Interviews with Ms. Graham can be found in Environmental Design + Construction, Alternative Medicine, Organic Style and Smart HomeOwner Magazine. Additionally, Ms. Graham serves as the content developer of the Home Improvement section of KQED.org, the website for the San Francisco Bay Area’s radio and television national public broadcasting system. Ms. Graham holds an Environmental Home Inspector Certificate from the German-based International Institute of Bau-Biologie and Ecology.

Ms. Graham currently serves on the Board of Directors for Architects, Designers and Planners for Social Responsibility (ADPSR), The Green Team Project, the Technical Advisory Council (TAC) for Green Home Guide, and Eco-Structure. She is also a founding participant of the CraigsList Foundation network of green event producers, and an active member of the Council of Publishing Home Designers and the American Indoor Air Quality Council.

Non-Profit Organization Founder & Developer

Ms. Graham also has extensive experience developing and implementing environmental education programs on local, national and international levels. Christi co-founded and directed the Green Resource Center in Berkeley, CA—one of the first resource centers of its kind in the country that provides tools and resources for sustainable building and business. The Green Resource Center merged with Build It Green in 2005, broadening its mission and capacity to provide education for public agencies, production builders, and other groups. She directed Global Action Plan’s EcoTeam Program, coordinated the Sustainable Lifestyle Campaign of Santa Cruz County, and founded and directed the Green Team Program for Ecology Action. Ms. Graham was responsible for training the City of Santa Monica’s Environmental Programs Division and facilitated a collaborative outreach project between the North West Earth Institute and the Green Team Project, resulting in the expansion of the Green Team program into Boise, Idaho, and Wichita, Kansas.

Building on a Legacy

Ms. Graham’s passion for architecture and design has historic family roots. Her great-uncle, Chicago architect Ernest Graham—whose business, Graham, Anderson, Probst and White became one of the largest and most respected architecture firms during the turn of the century—was responsible for designing notable landmarks such as the Wrigley Building, Civic Opera Building, and Chicago Union Station. Today, Christi is honored to extend the family legacy by playing a part in the newest architectural revolution – the integration of aesthetic, environmental and health concerns into beautiful, healthy, and sustainable design.

Christi’s Vision:
“I offer West Coast Green as a way of igniting our vision, bolstering our will, and increasing our capacity to become an irrepressible force toward creating a healthy world. By extending the definition of green building beyond the walls of the house and revealing the vital links between the built environment, our total well-being physically, emotionally, and spiritually, and the realization of our true nature as humans, I hope to cast our home and lifestyle choices in an evolutionary light, stirring our deepest appetite for positive change. I want us to see ourselves as powerful change agents each time we make a healthy, green choice, and walk away from the conference excited to be alive, filled with a sense of possibility, and completely equipped to take action on Monday. As a result, the changes on which the future of life depends are enacted swiftly and joyfully.

In this way, I see West Coast Green catalyzing a full-scale market conversion, infusing all commerce with green values and generating public policy that makes enlivening living spaces a basic birthright available to everyone. I imagine the ripples reaching into areas we could never imagine or trace. This is not grandiosity, but a simple recognition of the interdependence of existence, and the power of striking a clear and direct chord that resonates with all of life.

I am humbled, honored, and thrilled to be able to play a part in this effort by showcasing the work of such exemplary individuals and organizations. It is a privilege to bring their expertise, products, inspiration, and vision to those most eager and able to use them. I offer all of my efforts and the fruits of this tradeshow to the fulfillment of our human potential, for the sake of all life. May we flourish.”

West Coast Green » Seth Rosenblatt

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 Seth Rosenblatt {staff_suffix}Seth Rosenblatt, Chief Financial Officer

Seth has over twenty years of experience in media and technology, including executive positions in both start-up companies and large enterprises in positions across finance, marketing, business development, technology and general management. In addition to running a number of start-up businesses, Seth has operated his own consulting firm for clients focused on go-to-market strategy, operations and business development. He has extensive experience in social media, marketing technology and enterprise software. Previously, Seth also held senior positions at Interwoven, Optimost, Bluefish Wireless, PocketScience and Ziff-Davis. He also began his career as an investment banker. Seth holds a B.A. from Dartmouth College and an M.B.A. from Harvard Business School. He is also an elected School Board Member of the San Carlos (CA) School District.

West Coast Green » Andy Mannle

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 Andy Mannle {staff_suffix}Andy Mannle, Education Director

Andy Mannle was born and raised in the Valley of the Moon. As a Bay Area native, he’s happy to be back home helping West Coast Green inspire innovation and accelerate positive change. As a writer, speaker, and strategic communications consultant, Andy has spent the last five years helping people understand the changing landscape of sustainable business, green design, clean energy, and environmental policy. He is a regular columnist for Environmental Leader.com, and his essays have appeared on SolveClimate.com, Sustainable Life Media, Current Green, the NRDC blog and other sites dedicated to sustainability. In 2009, he led the team at Sherwood Design Engineers in writing Sustainable Infrastructure: The Guide to Green Engineering & Design, a manual on sustainable design to be published by John Wiley & Sons in 2010. Before that, Andy was senior editor of Arcwire.org, where he spent two years interviewing thought leaders and covering emerging developments in greenbuilding, renewable energy, environmental policy, and climate change. Andy has over fifteen years experience writing, researching, teaching, and traveling and has taught at Columbia University, Johns Hopkins University, UC Santa Cruz and others. He is more convinced than ever that sustainable solutions are emerging all around us!

West Coast Green » Najla Khoja

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 Najla Khoja {staff_suffix}Najla Khoja,

Najla Khoja is a highly creative sales professional with over 10 years experience in business development. Najla Khoja has demonstrated outstanding performance in assisting in development of programs for all core business functions including, strategic development, fund raising, marketing, collateral development, corporate communications, events, interactive programs, presentations, and public relations for small to mid-sized businesses. She holds a BA degree in marketing Management from California State University Hayward is a member of American Society of Interior Designers and is an NCIDQ certified interior designer. Her passions include fund raising for woman and children of Afghanistan. She is a committee member for the UNFPA.

West Coast Green » Brian Duggan

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 Brian Duggan {staff_suffix}Brian Duggan, Director of Thought Leadership Programs

I help organizations with a focus on sustainability in building lasting alliances via sponsorship and thought leadership programs.

As Principal in Teamwork Promotions, I have enjoyed the opportunity to serve a number of leading organizations over the years including Eco Expo, Fast Company, Harvard Business School Publishing, Federated Media and now West Coast Green.

Brian's Vision:
I was fortunate enough to experience the power of marching down Fifth Avenue in New York City during the first Earth Day as one of the founders of a student environmental group, and to include The Sierra Club and Earth Day 1900 among my clients since then.

I envision West Coast Green as continuing this legacy of these leading transformational events that have served to inspire positive environmental action over the decades. I am especially excited by WCG's growth to focus on all manner of new technologies and business practices, and areas such as SmartGrids and others that are so critical for our world at this time.

West Coast Green » Aaryn Herridge

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 Aaryn Herridge {staff_suffix}Aaryn Herridge, Exhibits and Sponsorship Guru

As a gifted Sales & Marketing professional, one concept underscores Aaryn’s talents: Top Performer. She is a seasoned professional, with a dedicated work effort, always striving to produce in a collaborative, team environment.  Aaryn has worked with top companies in the internet and software industries and has more recently applied her skills to impact change in the Sustainable Environment.  She has Professional Certificates in Organic Gardening, Permaculture & Composting, Sustainability Management and is most recently enrolled in the 'Be the Change' Leadership Program.  She is an explorer in the fields of personal and social consciousness and uses this understanding as a tool in her success. When she is not out changing the world, she is out exploring the environment around her with much glee, joy and hope for an exciting and sustainable future.

West Coast Green » Rachelle Radgett

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 Rachelle Radgett {staff_suffix}Rachelle Radgett, Wearer of Many Hats

Rachelle shares her love of connection with West Coast Green—connecting individuals to communities, experiences and information. She landed in the Bay Area full of optimism and ready for change, degree in Gender Studies from the University of Virginia in hand. For the last twelve years, her event planning, project management, and marketing skills have brought vibrancy to environmental non-profits and sustainable businesses alike. After returning to school for Interior Design and Interior Architecture at UC-Berkeley Extension, Rachelle founded Synthesis Interiors & Colors/ Synthesis Events, an eco-friendly interior design and color consulting firm, coupled with green event planning and consulting services. Her educational background in communication and liberal arts has proven invaluable in the design field, giving her a unique perspective and understanding of her clientele.

When she’s not greening the Bay Area one home, event, and person at a time, Rachelle can most likely be found dancing to live music, hiking the Northern California hills, or admiring (and eating!) luscious, organic, heirloom tomatoes from the farmer’s market.

West Coast Green » Xander Page

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 Xander Page {staff_suffix}Xander Page, Tradeshow Facilitator

Xander Page is a social entrepreneur with a background in Sales & Marketing. His first job in high school was as Youth Administrator of a pioneering juvenile offender rehabilitation program called Boulder Teen Court. More recently, Xander was part of the team that launched Kidz Magazine internationally and in 2008 he served as Marketing Coordinator for the inaugural Social Capital Markets Conference. Xander is proud to have joined the dynamic West Coast Green team as Exhibits & Sponsorship Facilitator, a role that allows him to work with and support leading sustainable building and green innovation companies. Xander graduated from the University of Colorado with a B.S. in Advertising and is currently an MBA candidate at the University of Denver's Daniels College of Business. He is also a co-founder of BeRewarding.com, the premier website enabling users to positively impact the world by simply learning more about it.

Xander's Vision:
"West Coast Green continues to be THE event convening thought leaders, pioneering companies, and passionate sustainable building professionals for game-changing, silo-busting conversations regarding innovation in the built environment!"

West Coast Green » Seth Chanin

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 Seth Chanin {staff_suffix}Seth Chanin, Sales Manager

Seth joined West Coast Green with a background in renewable energy finance and sustainable information technology. He is a self-proclaimed “business hippie” and believes that achieving environmental sustainability can only be accomplished with the support and participation of the for-profit sector. A Bay Area native, Seth grew up leading whitewater rafting trips on California’s American and Tuolumne Rivers, where he cultivated a passion for environmental education. To further pursue this interest, Seth traveled to Kalimpang, India and the Turks and Caicos Islands, BWI to teach environmental science. In his free time, Seth enjoys cycling, backpacking, SCUBA diving, and consuming copious quantities of Asian food. Seth graduated from Colby College with a BA in Environmental Policy and Economics.

West Coast Green » Suzanne Saluti

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 Suzanne Saluti {staff_suffix}Suzanne Saluti, Sales Manager

Suzanne has been solving sales challenges, building sales teams & strategies, improving sales processes, re-crafting sales processes and customer penetration strategies for businesses and non-profit organizations for more years than she cares to admit. A Bay Area native, after graduating from Mills College, Suzanne started her sales career at International Data Group, and also enjoyed stints with other high-tech publishing leaders CMP and Ziff-Davis. After fleeing the US during the dotcom bust of 2001, Suzanne spent four blissful years living in the Marche region of Italy with her husband and daughter. More recently, Suzanne has applied her sales chutzpah to sales & marketing efforts at Sustainable Life Media, Eclipse-Worldwide, Look Design, Mother Jones and Vinity Wine Company. She has broad industry expertise with emphasis in online media and advertising strategies and marketing communications.

Suzanne's favorite management strategy is rolling up her sleeves, diving in head-first and selling, managing and motivating sales teams, collaborating, leading partnership development initiatives and creating top-notch sales tools to drive organizational success. Her teams work hard and work smart, and have fun along the way, due to her extremely wry sense of humor and ironic worldview.

West Coast Green » Abby Kojola

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 Abby Kojola {staff_suffix}Abby Kojola, Communications Director

Abby comes from a very diverse and eclectic background including counseling psychology, art, art therapy, health & wellness. Her true love for creating healthy environments and relationships has found a beautiful synchronicity in her role as Communications Director at West Coast Green. A Bay Area native, Abby brings a BA in Psychology & Art and an MA in Expression Arts Therapy to the table, and explores green business and innovation through the lens of health, well-being and a passion for creative expression.

A firm believer that the journey is equally as powerful and important as the destination, Abby is blessed to be part of such an incredible team and delights each day in the team brainstorms, dance parties, massage circles, 5:00 o’clock hugs and many other fabulous perks that emerge within the innovative and brilliant West Coast Green company culture!

West Coast Green » Beth Whiteley

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 Beth Whiteley {staff_suffix}Beth Whiteley, Vice President, Marketing

Beth Whiteley recently joined West Coast Green as Vice President, Marketing. In this role she will be supporting the sales efforts for conference sponsorships as well as an expanded line of consulting services. Before arriving at West Coast Green, Beth led the marketing team at Sunset Magazine as Vice President, Director of Marketing. Sunset is the preeminent lifestyle publication for how to live in the West. Headquartered in Menlo Park, Calif., Sunset is a division of Time Inc. Sunset was started in 1898, and continues to be one of the most relevant, respected magazines in the Time Inc. portfolio. Beth’s personal mission is to find creative, financially viable ways to support the individuals and companies that are committed to creating a healthier planet.

Beth graduated in 1986 from the University of Arizona with a major in Communications and a minor in Radio and Television. In 1990, she joined Sunset in a Marketing merchandising role. Throughout Ms. Whiteley’s career at Sunset, she created and developed branded assets that both served to elevate Sunset’s awareness in the public and press and allowed integration of Sunset advertisers within those programs. The promotions included everything from developing Sunset Idea Houses, to creating themed consumer contests, and designing entertaining events for key clients.

Beth created the magazine’s most high-profile consumer program to date, Sunset Celebration Weekend. It’s the largest admission based consumer magazine event in the country, drawing over 25,000 consumers per year. Under Beth’s direction, the Sunset Marketing team had a direct impact in supporting the sales team in leveraging an incremental $7-10 million dollars a year. Key clients that have been a part of these programs on a consistent basis have included Weber, Chrysler, Ford, Kraft, Safeway, GE Appliances, Land O’ Lakes, Hawaiian Airlines, Benjamin Moore Paints, James Hardie, Monrovia, Andersen Windows, Crate and Barrel and many more.

West Coast Green » Abby Monroe

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 Abby Monroe {staff_suffix}Abby Monroe, Production Manager

With experience in both the nonprofit and for-profit industries, Abby specializes in large-scale event management, marketing, sponsor relationships and greening strategy. Abby began her event career as an intern in the City of Chicago's Mayor's Office, where she was the Volunteer Coordinator for the United States Conference of Mayors. Ever since, Abby has continued to have a passion for creating high-impact, socially-minded partnerships and events.

Abby's interest in sustainability sparked when she was hired as the Conference Manager for the 2007 Net Impact Sustainable Business Conference, which took place in Nashville, Tenn. The conference convened over 1,900 business thought leaders to participate in a cutting-edge curriculum based on the following themes: Business and the Environment, the Business of Health, Corporate Impact, Leadership, the Social Sector and International Development. During her time at Net Impact, Abby also completed a year of service through the AmeriCorps*VISTA program.

Prior to West Coast Green, Abby was the Production Manager at Sustainable Life Media, focusing on sponsor relationship management, partnership development and event logistics. Beginning with Sustainable Brands 2008, alongside Andrew Winston's Eco-Advantage Salon Tour, and continuing to work on the Sustainable Brands live event series, Abby has developed an even deeper desire to help drive the sustainable innovation marketplace.

Originally from Chicago, Abby has been in the Bay Area for almost three years (and loves it!). She graduated from the University of Illinois at Chicago with a B.S. in economics and marketing. She secretly loves Elvis and airplane food.

West Coast Green » Diane Loviglio

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 Diane Loviglio {staff_suffix}Diane Loviglio, Innovation Pipeline Coordinator

As the Co-founder and VP Business Development of Wattbot, Diane is well- connected to the startup community. This puts her in a great position to curate West Coast Green's Innovation Pipeline. Diane received her Bachelor of Humanities and Arts in Anthropology and Architecture from Carnegie Mellon University in 2005, focusing on sustainable design. At Carnegie Mellon, she served as project manager for the first and largest green roof on campus, Sustainable Materials Guru for the Solar Decathlon, and Designer/Director of their first peer-to-peer environmental education program. She was most recently co-chair of the San Francisco Green Roof Task Force and a research assistant and recruiter for Intel Research Berkeley's Bright Green study.

Diane’s Vision:
"West Coast Green is a place to meet like-minded individuals and to create change. The change I want to see is for everyone to plant a container garden on their roof and bring photos to next year's West Coast Green."

West Coast Green » Emily Busch

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 Emily Busch {staff_suffix}Emily Busch, Marketing Intern

Emily Busch earned a degree in Geography from UC Berkeley. After graduating, she worked for National Geographic Kids magazine as a writer and researcher before moving on to video cartography at Immersive Media. As a video cartographer, she travelled the country for a year and half collecting geospatial and video data for Google Streetview. Upon her return to the Bay Area, she became obsessed with Green Building, obtaining her LEED AP and becoming a Certified Green Building Professional. She also enjoys DIY projects using recycled components, hiking, and exploring secret places in the Bay Area.

West Coast Green » Kailani Swenson

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 Kailani Swenson {staff_suffix}Kailani Swenson, Communications Director

Kailani strives daily to have a positive impact on the environment, as well as the people and organizations with which she works. Through her company, Inspirit Design™, Kailani provides sustainable marketing solutions and efficient business processes to socially and environmentally responsible organizations. Though born and raised in the Bay Area, Kailani has spent much time exploring other cultures and foreign lands. After conducting community work projects through Spain, Southeast Asia, and the Middle East while studying abroad, she was able to teach underprivileged youth with a non-profit organization in Central America. Kailani has been blessed to bear witness to different and valuable ways of life early on. Her educational background includes international business, sustainable building, environmental ethics, and Latin American studies. Much of this knowledge has been applied practically through her social activism and corporate involvements. To balance the daily task of consulting throughout the Bay Area, Kailani loves to play in nature; hiking, climbing, biking, boarding of all types, and relaxing on the beach are a few of her simple pleasures.

Kailani’s Vision:
"I envision a world of sustainable businesses, all working cohesively to bring forth a global community; a world of dedicated like-minds, working together towards aware action to solve global challenges. I enjoy seeing daily changes in interactions while being a part of this global shift. I strive to remember that what is most important is to live with gratitude for each day as it comes – smile!"

West Coast Green » Annie Gibbons

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 Annie Gibbons {staff_suffix}Annie Gibbons, Marketing Intern

Annie recently graduated from Sewanee: The University of the South in Environmental Policy and has returned home to the City by the Bay eager to help West Coast Green come alive!  Her excitement for all things green took flight when she studied at The Island School – a sustainable ecovillage in Eleuthera. Annie gained her marketing background through classes at Berkeley's Haas School of Business, and is fluent in Spanish as she also studied at the Universidad Complutense de Madrid in Spain. She is an ardent squash player and believes everyone should read Natural Capitalism by Hawken, Lovins and Lovins.

West Coast Green » Chip Wood

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 Chip Wood {staff_suffix}Chip Wood, Media Partnership Director

Chip has worked in marketing and product development roles for more than 16 years. Prior to joining West Coast Green, he co-founded a marketing consultancy for publishers called Next Steps Marketing, where he worked with to launch new businesses/publications and build growth in existing ones, in the publishing, Internet, consumer goods, software, and events sectors.  He co-launched greenlight magazine, a green consumer magazine, in 2005.  Digital back issues can be viewed at www.greenlight-digital.com.

Previously, he worked in marketing and business development roles at Sustainable Life Media, CMP Media, Sybex Computer Books, Current Science/Medicine, Philadelphia Magazine and J.B. Lippincott Co. He has launched media products and web sites, hired and managed ad sales teams, and created advertising, sales collateral, and market research.

Chip graduated from the University of Pennsylvania with a B.A. in Communications.

West Coast Green » Jonathan Solomon

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 Jonathan Solomon {staff_suffix}Jonathan Solomon, Advising CFO

As an entrepreneur, executive, investor and advisor, Jonathan has over 20 years of experience working with small to mid-size companies.

Jonathan is presently a founder of the privately held ECM Investments LLC, which invests and provides advisory services to promising start-ups and small companies in the green technology sector. Investments range from electronic mail services to solar installation franchises. Advisory services include assistance with recruiting, capital raising, sales and operational improvements.

Prior to ECM Investments LLC, Jonathan served as CEO of iForce Ltd, a $100M transportation and logistics company with offices in 4 countries and approximately 1000 employees. Customers included John Lewis, Boots Healthcare, Tesco, General Motors, Colgate Palmolive, Procter & Gamble, Bristol-Myers Squibb, Kodak, and Cadbury's.

Previous employment includes positions as President/COO at Tablogix Limited, with headquarters in the UK, and CEO/Founder of JD Logistics Inc, based in Moscow, Russia.

Jonathan holds an MS from the Stanford Graduate School of Business (Sloan Fellow) and undergraduate degree from Syracuse University.

West Coast Green » Heidi McGuire

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 Heidi McGuire {staff_suffix}Heidi McGuire, Executive Producer

Heidi has over 21 years of experience in production and project management of corporate events, conferences, video, film and television. In addition to her repeat performance this year at West Coast Green, some of her notable projects have included executive producing an annual technology conference of up to 25,000 attendees for eleven consecutive years (JavaOne, Sun Microsystems), overseeing a series of CXO level retreat meetings (Cisco), producing a seven city global technology training meeting (Sun Microsystems), launching numerous ground breaking products (Nissan Infiniti, Clinique Laboratories, Searle/Pfizer-Celebrex, Philips Medical) and producing/directing Napa Valley’s multi-million dollar charity event for four consecutive years (Auction Napa Valley).

After receiving her Bachelor of Arts degree from State University New York, at Purchase, (performing arts campus) she began her career in film production working on features, commercials and television then used her production management talents to broaden her expertise into corporate events, conferences and meetings. Whether she is executive producing a multi-venue conference, showing up on-site to manage a breakout, creating an extravaganza product launch, or traveling the globe on a series of sales training meetings, she is equally accomplished and at ease.

She is highly regarded for her management skills and organization and is adept at communicating with every member of the production and executive client teams.  Being sensitive to cultural nuance and diverse production needs allows her to work effectively with international clients and crews.

West Coast Green » David Hopkins

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 David Hopkins {staff_suffix}David Hopkins, Tradeshow Curator

David comes to West Coast Green as the Exhibits Tradefloor Curator after having co-written a new book on social entrepreneurship called The Tactics of Hope: How Social Entrepreneurs Are Changing Our World, which features twenty-seven case studies of individuals introducing business methods to tackle social and environmental challenges. His passion for learning about and taking action on sustainability issues began as a student at Middlebury College, which was recently selected by the Sierra Club as the “greenest college” in the United States. While at Middlebury, David served as Director of the International Affairs Center of the Roosevelt Institution, the nation's first student think-tank devoted to progressive policy reform, and graduated cum laude in International Studies, Politics, and Economics. He is also one of the founding directors of BeRewarding.com, an incentive-based education website that raises awareness about social and environmental issues while generating donations to leading nonprofit organizations solving them. David has experience in keynote speaking, corporate marketing, sales, grant-writing, fundraising, team-building, teaching, and grassroots mobilization. He has worked with communities in Cambodia, France, Tanzania, and Greece, and now resides in San Francisco.

West Coast Green » Mike Edelhart

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 Mike Edelhart {staff_suffix}Mike Edelhart, Strategic Sales

Mike Edelhart is an experienced media and Internet start-up executive with a long-standing commitment to sustainability. Most recently, Mike was Managing Director and founder of First30 Services, a launch accelerator for early stage companies. Previously, Mike has held CEO and executive management positions at a range of media organizations, including LiveDeal, Inc, DeepDyve, and Olive Software, as well as Inman News, Zinio Systems, and Third Age Media.

As vice-president at SoftBank, Mike directed content for the Seybold, Interop and Comdex conferences and launched new businesses in online education, conferences and consulting. Prior to SoftBank, Mike spent thirteen years at Ziff Davis in a variety of executive and editorial positions. He has also worked as an Internet strategies consultant to Bloomberg, Reuters, AARP and other major media and Internet companies.

In his early career, Mike was the original alternative energy editor at The Mother Earth News. He was an editor of The Mother Earth News Handbook of Homemade Power and author of The Handbook of Earth Sheltered Housing Design. Mike is an advisor to sustainability new and video syndicator Matter Networks. He earned a Bachelor of Science degree in journalism from the University of Northern Colorado.

West Coast Green » Joni Moss

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 Joni Moss {staff_suffix}Joni Moss, Exhibits Director

Joni joins the West Coast Green Team with 14+ years of sales and event experience.  While putting herself through school, Joni worked with Vector Marketing selling Cutco Cutlery.  Starting as a sales rep, Joni worked her way through the ranks and ran her own branch for the company at the age of 20. After graduating from the University of Louisiana at Monroe with a Bachelors Degree in Speech Communication, Theatre and a minor in management, Joni moved to New York to work in Lighting Design.  As a freelance Lighting Designer, she simultaneously worked in the gourmet food and event industry when not working in the theater.  It was a way to use both her sales skills and production experience.  After moving to California, Joni has been primarily consulting in sales, marketing and recruiting in various industries within Marin County where she lives with her husband and daughter.

Joni’s Vision:
“Working at West Coast Green allows me to use my past experience within an industry I feel passionate about. I get to have empowering conversations with inspiring people everyday and gain insight to what motivates others to look for a better option, not only for our families, but also for the environment.”

“To me, West Coast Green is ultimately about education. It's a forum where people can learn about options for healthy living and how those choices impact the environment. There is still a stereotype out there that to "go green" means having to spend more money and sacrifice style. This is simply untrue. When people know about the options available to them, smarter decisions can be made and change will begin.”

West Coast Green » Monica Renner

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 Monica Renner {staff_suffix}Monica Renner, Swiss Army Knife

After graduating with a BA in Architecture from UC Berkeley, Monica developed a strong interest in sustainable design.  She successfully held down an internship with ReadyMade Magazine, a position at Chronicle Books, and played a key role in planning the '08 CA Boom Design Show in Santa Monica.  As a native English speaker, she also speaks Spanish with almost as much ease, though her dialect is limited to slang popular from the 1970s.  She has her Chilean mother to thank (and father). Monica is a talented and unique soul, excelling in creating layered cardboard furniture, tablet based vector art, felt slippers, oil paintings, and mobiles.  She's looking forward to her third year with the fine folks at West Coast Green and expects '10 to be the best West Coast Green ever!

West Coast Green » Chloe Byruck

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 Chloe Byruck {staff_suffix}Chloe Byruck, Strategic Marketing Advisor

Chloe has worked as an architect and a construction manager and is now excited to be exploring the marketing field at West Coast Green.  A Berkeley native, Chloe has lived in Aix-en Provence, Cambridge MA, St. Louis MO, and now San Francisco.  She attended Washington University in St. Louis where she founded the school’s first housing Co-op and initiated Social Design, the study of the relationship between the physical and social environments, as a Major.  Thrilled to be back on the West Coast, she spends her free time biking, hiking, dancing, and enjoying the cultural delights of the Bay Area.

Chloe’s Vision:
“I hope that West Coast Green effects change on an enormous, systemic scale. I am consistently impressed by the number of people actively improving the environment; however, I am also overwhelmed by the enormity of the task at hand. I think that West Coast Green could be the hub where the weight of our individual actions halts the inertia behind ecological disaster; that through innovation and co-operation we can make giant changes in the way businesses are run, buildings are constructed, and energy is produced. I think that it is important to make small changes in our daily lives, but I also believe that we need a massive status quo overhaul in business and government. To me, West Coast Green presents an opportunity for these large changes to be envisioned and enacted.”

West Coast Green » Celia Canfield

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 Celia Canfield {staff_suffix}Celia Canfield, Development Advisor

As a marketer with over 25 years of print and Web publishing experience, Celia Canfield is skilled at developing communication programs that reach diverse audiences and achieve measurable results for clients.

After getting her feet wet at print publications such as BassMaster and BusinessWeek's Careers, she launched an English-language magazine, Business Monthly, in Cairo, Egypt. Upon returning to the U.S., Celia assumed executive positions in high tech publishing at some of the industry's leading publishers:  M&T Publishing (now CMP Media), IDG, and Ziff Davis. In 1995, she led the launch and marketing of ZDNet, Ziff Davis' critically acclaimed website.

For 8 years she built a successful custom content creation agency as a co-founder, Tendo Communications (http://www.tendocom.com), before leaving in 2007 to start her own marketing consulting firm, Ecovertex. Celia has planned and developed communication programs for many successful global companies such as: Aon, Apple, Cisco, Microsoft, McKinsey, IBM, Motorola, MCI, Oracle, Adobe, and Honda.

West Coast Green » Karen Jackson

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 Karen Jackson {staff_suffix}Karen Jackson, Systems Analyst

Karen has developed community dance, art and ecology programs for for the past seven years. Her work has infused life into projects with The UNEP Tunza International Children's Conference on The Environment, The Foundation for Civic Leadership, The San Francisco Institute of Architecture and the Downtown Berkeley YMCA before she landed at West Coast Green. A passion for the Arts and her studies of Environmental Science at Harvard are the foundation for her devotion to the mainstreaming of green building. Through a greening of the built environment, the place where art and science combine to shape our societies, she believes we can procure ecological, social and economic sustainability.

Karen brings playfulness and dedication to her work at West Coast Green and is excited to be part of the team that is nurturing a healthy lifestyle into the essence communities world wide.

West Coast Green » Mary Ann Gallagher, Ph.D.

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 Mary Ann Gallagher, Ph.D. {staff_suffix}Mary Ann Gallagher, Ph.D., Conference Design Director

Mary Ann supports events that open up dramatic opportunities for communication and interaction. Mary Ann has worked for over 30 years as a program developer, curriculum designer, organizational development consultant, trainer, manager and personal coach. She's passionate about creating participatory environments that produce profoundly satisfying and effective learning.

Mary Ann’s Vision:
“We're sipping tea at the end of the last day and exuberantly saying, 'That was big fun! I am delighted to have connected with people who know how they can bring beauty into their kitchens and bathrooms and know that they're taking a stand to keep our planet breathing fresh air.'”

West Coast Green » Jonathan Reese

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 Jonathan Reese {staff_suffix}Jonathan Reese, Exhibits Director

Jonathan’s Vision:
“I can't wait for the day where ‘green' building is just ‘building' and healthy, sustainable places of residence and work are the norm. There is an abundance of top quality, high-performance building materials, techniques, and technologies currently in the marketplace or shortly arriving that command attention. Once, lead pipes, lead paint, and asbestos were the norm, but that has changed. We should apply the same equation to the many toxic, environment & health damaging materials and practices commonplace today. The solutions are there; it's time we put them to use.”

West Coast Green » Lisa Littel

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 Lisa Littel {staff_suffix}Lisa Littel, Communications Coordinator

After experiencing the concern and frustration of trying to find healthy snacks for her two young children, Lisa became a partner in creating Sensible Foods, a company that makes 100% organic fruit snacks which are now distributed nationally and have been incorporated into many school lunch programs.

Having a passion for life and being a Mom, Lisa is committed to educating her children and their friends about how fragile our resources are and the choices we can make to contribute to nurturing ourselves and our planet. Working with West Coast Green is so rewarding because dally as a team we are committed to putting together a conference that will provide a wonderful experience for our attendees to get an exciting and fulfilling education and for our exhibitors to have a opportunity to share their amazing products that all contribute to securing a sustainable future for all of us.

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