Celia Canfield
Development Director
Celia’s Full Bio
As a marketer with over 25 years of print and Web publishing experience, Celia Canfield is skilled at developing communication programs that reach diverse audiences and achieve measurable results for clients.
After getting her feet wet at print publications such as BassMaster and BusinessWeek's Careers, she launched an English-language magazine, Business Monthly, in Cairo, Egypt. Upon returning to the U.S., Celia assumed executive positions in high tech publishing at some of the industry's leading publishers: M&T Publishing (now CMP Media), IDG, and Ziff Davis. In 1995, she led the launch and marketing of ZDNet, Ziff Davis' critically acclaimed website.
For 8 years she built a successful custom content creation agency as a co-founder, Tendo Communications (http://www.tendocom.com), before leaving in 2007 to start her own marketing consulting firm, Ecovertex. Celia has planned and developed communication programs for many successful global companies such as: Aon, Apple, Cisco, Microsoft, McKinsey, IBM, Motorola, MCI, Oracle, Adobe, and Honda.
Celia has a passion for combining her marketing knowledge with progressive policies and issues. She has volunteered her marketing services to non-profit organizations such as National Partnership for Women and Families (http://www.nationalpartnership.org ), Women Impacting Public Policy (http://www.wipp.org) and Small Business Majority (http://www.smallbusinessmajority.org), and Small Business for Affordable Healthcare (http://www.smallbusinessforhealthcare.com).
In sustainability and green, Celia consults with for Sustainable Life Media, http://www.sustainablelifemedia.com and http://www.greenhomeguide.com. As well, Celia advises West Coast Green and California Clean Tech, http://www.calcleantech.org. She often assists green entrepreneurs with their green marketing challenges and advises on incorporating more sustainable business practices.
Celia’s firsthand understanding of implementing green design and utilizing sustainable products and methods has come from renovating her home to make it LEED compliant She wrote about her green renovation experiences at http://www.ecovertex.blogspot.com. Celia has been featured in the April 22, 2008 issue of USA Today with her green tips for living and is a regular speaker on the subject.