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No Left Turn: the Green Message in the Center Lane

October 30, 2009 by Ian Bryan

At the West Coast Green conference earlier this month, Ray Anderson told the story of Interface Carpet: how a small manufacturer in Atlanta Georgia became a market leader while reducing the enormous waste of energy and materials inherent in commercial carpeting by completely rethinking the process. I’d heard the story many times before — beginning with the 1999 book “Natural Capitalism” by Paul Hawken, Amory Lovins and Hunter Lovins — but this was the first time I’d seen Anderson speak. I appreciated his graceful demeanor, somewhere between a wise and gentle Sunday School teacher and an inspiring captain of industry.

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