Light Concepts by Lithonia Lighting Debuts Dimmable Fluorescent Downlighting at West Coast Green
NEWS RELEASE
Acuity Brands Lighting, Inc.
Consumer Products Group
One Lithonia Way
Conyers, GA 30012
Tel: 770.922.9000
Fax: 770.860.3169
www.lightahome.com
www.lithonia.com
FOR IMMEDIATE RELEASE
Date: September 18, 2008
Marketing:
Tony Baselici
770.860.2738
Sales:
Jennifer Thorpe
770.860.0627
Light Concepts by Lithonia Lighting Debuts Dimmable Fluorescent Downlighting at West Coast Green
Conyers, Ga. – Light Concepts by Lithonia Lighting is pleased to announce its returning
presence for the 2008 West Coast Green Residential Building Conference and Expo on
September 25-27, 2008 at the San Jose Convention Center in San Jose, CA. Light
Concepts' booth number is 407.
At the show, Light Concepts will showcase the L7XFD: a dimmable, fluorescent
recessed downlighting fixture. The latest innovation in recessed downlighting offers all
the energy savings and lamp life of a fluorescent fixture while affording all the luxury and
versatility of a dimmable fixture. Mike Virag, vice president of recessed downlighting and
track, remarks, "We are excited that residential fluorescent dimming technology has
become accessible to the mainstream market. This enables homeowners the ability to
take advantage of the long life and energy saving benefits of fluorescent lamps without
sacrificing the control of dimming."
The L7XF dimmable enhances any residential lighting plan due to its compatibility with
almost any dimmer switch and boasts a wide selection of trims. ENERGY STAR
qualified and Title 24 compliant, consumers can save $100 against its incandescent
counterpart, based on operating three hours per day at $0.10 per KwH over the life of
the fluorescent versus incandescent bulb.
Seven other fixtures for the decorative fluorescent market will also be present at West
Coast Green, including award-winning Elliptis and Izoro—winners of the ALA Lighting for
Tomorrow award in 2007 and 2008, respectively. In tradition with the spirit of the
conference, all of the lighting fixtures are ENERGY STAR qualified and Title 24
compliant, protecting not only the environment from the risks of global climate change,
but also saving money in long-term energy costs.
For more information on any of the products mentioned above, or for Light Concepts’ full
line of energy-efficient residential lighting, visit LightAHome.com.
Lithonia Lighting, an Acuity Brands Company (NYSE: AYI), is North America’s largest manufacturer of lighting equipment
for commercial, industrial, outdoor and residential applications.
Acuity Brands, Inc. owns and operates Acuity Brands Lighting. With fiscal year 2007 net sales of approximately $2.0
billion, Acuity Brands Lighting is one of the world's leading providers of lighting fixtures and related services and includes
brands such as Lithonia Lighting®, Holophane®, Peerless®, Mark Architectural Lighting®, Hydrel®, American Electric
Lighting®, Gotham®, Carandini®, SpecLight®, MetalOptics®, Antique Street Lamps™, and Synergy Lighting Controls®.
Headquartered in Atlanta, Georgia, Acuity Brands employs approximately 7,000 associates and has operations
throughout North America and in Europe and Asia.
