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2010 Program Highlights by Audience




Corporate Sustainability

Business Strategies for meeting Water Challenges
Thursday, 3:00 p.m. – 4:00 p.m., Rm C210
Water is our most vital resource and increasingly a major business challenge. Hear from top consultants and major industry executives on how to avoid risk, save money and develop an effective water strategy for your business.
William Sarni, Founder & CEO, Domani
Celia Canfield, Chief Development Advisor, West Coast Green
Tom Cooper, Corporate Water Programs Manager, Intel
Michael Law, Managing Director, CA, Ogilvy PR



How Community Engagement is Superseding Corporate Messaging
Friday, 11:30 a.m. – 12:30 p.m., Rm C235
Communication is everything—and the nature of communication is rapidly changing. Come hear from innovative insiders on how community engagement is the future of corporate messaging.
Amy Skoczlas-Cole, Head of Environment & Director, Green Team, eBay
Adam Werbach, Chief Sustainability Officer, Saatchi & Saatchi



The Latest Research on Green Purchasing Behavior
Friday 1:30 p.m. – 2:30 p.m., Herbst Pavilion
Come hear what your customers are or are not buying and the surprising reasons why.
Suzanne Shelton, President & CEO, Shelton Group



Optimizing Blended Value Companies
Friday, 3:00 p.m. – 4:00 p.m., Rm C210
Here we explore emerging business models for blending money and mission. Learn how “Flexible Purpose Corporations” empower social entrepreneurs and enhance profitability; the “5 friction points” businesses experience in pursuing a triple bottom line; and how to overcome them with options including the B Corp, the FPC, the L3C, the Benefit Corporation and others. Find out how a blended model can work for your company!
Todd Johnson, Partner, Renewable Energy & Sustainability Head, Jones Day



Transparency vs. Secrecy: Charting a Course in Sustainability Reporting
Friday, 1:30 p.m. – 2:30 p.m., Rm C362
Who's telling what and why? As companies struggle with what to report, and how much, they must balance the benefits of transparency against issues of security, competitive advantage and resource requirements. Hear how NetApp, Del Monte Foods and Williams-Sonoma are addressing these challenges.
Kathleen Gilligan, LEED AP, Partner & Co-Founder, EcoStrategy Group
Karen Janowski, Partner, EcoStrategy Group
Christina Nicholson, Director, Sustainable Development, Williams-Sonoma, Inc.
Robin Connell, Manager of Sustainability Programs, DelMonte Foods
Peter Perrault, Green Giant, NetApp



Policy Makers

Cities as Accelerators
Thursday, 3:00 p.m. – 4:00 p.m., Rm C235
Cities are prime movers in accelerating clean, green development. Cities promote demand by adopting green standards for land use, buildings, efficiency, and renewables. This panel offers case studies and examples of how cities can spur innovation. Sarah Isabel Parriott, Sustainability Project Manager, Paladin Law Group LLP
Scott Green, Clean Tech / Regional Policy Officer, City of San Jose
Patricia Novick, Director of Health Programs, Erie Neighborhood House
Chad Riley, Director of Finance & Strategy, Living City Block
Andrew Watterson, Chief of Sustainability, City of Cleveland



Technologies Role in Developing the Integrated Cities of Tomorrow
Thursday, 11:30 a.m. – 12:30 p.m., Herbst Pavilion
Join smart grid innovators to discuss how innovative technologies and smart grid applications are changing everything from water and energy systems, to urban planning, transportation, and smart buildings. Find out how the hi-tech & healthy cities of the future are being designed today!
Lorie Wigle, General Manager, Eco-Technology Program Office & President, Climate Savers Computing Initiative, Intel Corp.
Clark Brockman, Associate Principal, Director of Sustainability Resources Group, SERA Architects
Andres Carvallo, Executive Vice President & Chief Strategy Officer, Gridnet
Jeff Hammarlund, Professor & Senior Research Fellow, Portland State University
Andrew Tang, Senior Director, Integrated Demand-side Management Products, PG&E
Jason Wolf, Vice President, North America, Better Place



Smart Systems for Future Communities
Friday, 3:00 p.m. – 4:00 p.m., Southside Theater
The smart grid is not just energy, it’s water, transportation and information. The city of the future needs an integrated strategy for linking them all together. Learn how sensor technologies, microgrids and intelligent systems are creating sustainable future communities.
Christine Hertzog, Managing Director, Smart Grid Library
Andrew Clark, Director of Strategy, IBM Venture Capital Group
Scott Green, Clean Tech / Regional Policy Officer, City of San Jose
Andrea Traber, Director of Sustainability, KEMA Services, Inc.



Multi-Modal Transportation: Solutions for Mobile Urbanism
Saturday, 1:30 p.m. – 2:30 p.m., Rm C210
How do we solve the "last mile" problem? Walk, bike, bus, train, ferry - there are so many ways to move around beyond cars. The city of the future needs an integrated strategy for linking them all together. Hear the latest on the HUD-DOT-EPA Sustainable Communities Partnership, high speed rail, revolutionizing greener transit development, and the SF bike coalition.
Timonie Hood, Green Building Coordinator, U.S. EPA Region 9
Jennifer Blonn, High Speed Rail Coordinator, U.S. EPA
Eric Eidlin, Sustainable Communities Partnership Liaison, Federal Transit Administration (USDOT)
Tian Feng, District Architect, San Francisco Bay Area Rapid Transit District
Renee Rivera, Acting Executive Director, SF Bike Coalition



Commercial Building Operators

Net Zero Energy: Lessons Learned from Design & Operations
Friday, 1:30 p.m. – 2:30 p.m., Rm C210
Net Zero is a living goal that requires us to account for real people and real energy use. Achieving Net Zero Energy requires expanding our design scope beyond the physical building to include often ignored areas such as plug loads, building operation, and even transportation. Panelists draw from nine zero energy projects to describe the transition from efficient buildings to zero carbon communities.
Brad Jacobson, Senior Associate, EHDD Architects
Peter Rumsey, P.E, Principal, Integral Group
Scott Shell, Principal, EHDD Architecture



Concentrated Sunlight: New Technologies for Daylighting the Building Core
Saturday, 1:30 p.m. – 2:30 p.m., Southside Theater
Recent technological advances now make it both possible and practical to illuminate with sunlight most of a building whenever the sun shines, without requiring any increase in ceiling height or large expanses of glazing. Panelists will discuss how core sunlighting can substantially increase building energy efficiency and expand green building design possibilities.
Lorne Whitehead, Chair, Board of Directors, SunCentral Inc.
Peter Novak, CEO, Sunflower Corp.
Kit Ratcliff, President, Principal, Director of Sustainability, Ratcliff Architecture



Smarter Buildings for a Sustainable Future
Thursday, 4:30 p.m. – 6:00 p.m., Rm C362
An interactive discussion on what the path forward for smarter buildings should look like. This workshop will feature insights from leading practitioners on how best to ( a) design, deploy, measure and manage smarter buildings, (b) hear lessons learned in integrating interactive facilities management, and (c) connect the dots on how to create buildings that interact with both occupants and externalities from the weather to the smart grid.
Rich Lechner, Vice President, Energy & Environment, IBM
Dave Bartlett, Vice President, Industry Solutions, IBM
Peter Williams, CTO, Big Green Innovations, IBM
Discussion led by IBM Executives & Invited Subject Matter Experts



Multifamily Goes Platinum: Communities of LivingHomes
Friday, 3:00 p.m. – 4:00 p.m., Rm C235
LivingHomes has two multifamily projects in Northern California that are expected to be certified LEED Platinum. Using sustainable building materials and systems-design, these homes are modern, elegant, and efficient. The Presidio homes, designed by KieranTimberlake, and the others in Los Altos are helping LivingHomes fulfill the promise of prefab as a real game changer in residential housing.
Steve Glenn, CEO, LivingHomes



Green Building

Beer & Banter with BuildingGreen
Friday, 4:30 p.m. – 6:00 p.m., Rm C362
What better way to wrap up the 2nd day of WCG10? Libations and loquaciousness on all things green with three of our best and brightest! This session is truly free-flowing - we’re taking all questions, opinions, and perspectives about green building. And no worries about things getting out of hand - Peter will be in charge of the taps on both beer and banter.
Alex Wilson, Founder & Executive Editor, BuildingGreen, LLC
Ann Edminster, M.Arch, Green Building Consultant, Design AVEnues
Bruce King, Director, Ecological Building Network
Peter Yost, Director, Residential Services, BuildingGreen, LLC



Passiv Haus: Aggressive Savings
Thursday, 1:30 p.m. – 2:30 p.m., Rm C362
Passive House (PassivHaus), the most rigorous building performance standard in the world, has produced over 20,000 buildings & retrofits. Learn how Passive House principles can reduce energy use by 70 to 90%, putting cost-effective zero-energy buildings within reach.
Prudence Ferreira, Principal, Integral Impact Inc.
Graham Irwin, Principal, Essential Habitat
Nabih Tahan, Founder & Architect, BauTechnologies



Products & Trends in Green Building
Thursday, 3:00 p.m. – 4:00 p.m., Rm C362
Alex Wilson, this year’s Hanley Award winner and long-time editor of Environmental Building News, will give a fast-paced presentation on what’s new and exciting in green building products today and the trends that are driving product innovation.
Alex Wilson, Founder & Executive Editor, BuildingGreen, LLC



The Future of Prefab
Friday, 11:30 a.m. – 12:30 p.m., Herbst Pavilion
Prefab has been called "the oldest new idea,” but many say this is the time for prefab to really make significant change. Leading experts in the field of sustainable prefab join to share lessons learned, what has worked, what hasn't, what are the key challenges and how to avoid them. They’ll also offer insights into what they see as the future of the exciting world of offsite technology.
Michelle Kaufmann, Principal, Michelle Kaufmann Studio
Allison Arieff, Writer, New York Times and GOOD
Ann Hand, CEO, Project Frog
Jennifer Siegal, Founder & Principal, Office of Mobile Design



Systems Principles for Sustainable Urbanism
Thursday, 11:30 a.m. – 12:30 p.m., Rm C362
Can systems theory inform our search for more sustainable urbanism? Sustainable development strategist Jim Heid shares key principles for a new approach to urban design, redevelopment and regeneration. Illustrating with lessons from real urban examples, Jim shows us how these principles can help cultivate resilient communities for the coming decade.
Jim Heid, Founder, UrbanGreen



Marketing and Branding

Rise of the Ecopragmatist
Friday, 11:30 a.m. – 12:30 p.m., Rm C370
As the world emerges from the “Great Recession,” a new type of customer emerges with it. The "Ecopragmatist" weighs return on investment and sustainability as parts of the same equation, assigning value to the green attributes of a product or service. Here green marketers discuss how to target "Ecopragmatists" and the market forces that give sustainability more weight in the ROI equation.
Jason Morris, Cleantech & Green Practice Lead, Schwartz Communications



Innovate with Empathy: Shifting Worldviews through Inspired Communication
Saturday, 11:30 a.m. – 12:30 p.m., Southside Theater
A growing chorus of scientists and sociologists are exploring the rise of empathy as a vital tool for 21st century leaders. But how are empathy and innovation related? What can the latest research in developmental psychology, worldviews, and social outlook teach us about being more authentic communicators? In this interactive seminar John presents compelling research and practical exercises for anyone who wants to shift minds to make a difference!
John Marshall Roberts, Founder & CEO, Worldview Learning



Words vs. Actions: The Latest Research On Green Purchasing Behavior
Friday, 1:30 p.m. – 2:30 p.m., Herbst Pavilion
Consumers say sustainability is important -- but their actions don't always match. Why is that? And what do you do about it? Here we answer those questions and more by sharing the latest research from the Shelton Group's annual consumer opinion studies – Energy Pulse, Eco Pulse, and Green Living Pulse – on the shifting landscape of consumer perceptions & behaviors around energy, efficiency and sustainability.
Suzanne Shelton, President & CEO, Shelton Group



The End of Green Messaging?: How Community Engagement is Superseding Corporate Communication
Friday, 11:30 a.m. – 12:30 p.m., Rm C235
It matters less what you say, more what you do, and most what your community says about it. We're seeing a shift from advertizing to engagement and interaction. How can we mobilize community to support our mission as sustainable companies? How do we convey value without tooting our own horn? This session promises digital interactivity and interaction - so bring your smartphone and come join the fun!
Amy Skoczlas-Cole, Head of Environment & Director, Green Team, eBay
Adam Werbach, Chief Sustainability Officer, Saatchi & Saatchi



Technology

Technologies Role in Developing the Integrated Cities of Tomorrow
Thursday, 11:30 a.m. – 12:30 p.m., Herbst Pavilion
Join smart grid innovators to discuss how innovative technologies and smart grid applications are changing everything from water and energy systems, to urban planning, transportation, and smart buildings. Find out how the hi-tech & healthy cities of the future are being designed today!
Lorie Wigle, General Manager, Eco-Technology Program Office & President, Climate Savers Computing Initiative, Intel Corp.
Clark Brockman, Associate Principal, Director of Sustainability Resources Group, SERA Architects
Andres Carvallo, Executive Vice President & Chief Strategy Officer, Gridnet
Jeff Hammarlund, Professor & Senior Research Fellow, Portland State University
Andrew Tang, Senior Director, Integrated Demand-side Management Products, PG&E
Jason Wolf, Vice President, North America, Better Place



Smart Grid Meets Smart Buildings
Thursday, 11:30 a.m. – 12:30 p.m., Southside Theater
How do we design the built environment to incorporate smart grid technology and optimize inter-connectivity? Learn how to build sensors for energy, occupancy and environmental conditions into buildings to increase efficiency and optimize user experience.
Lorie Wigle, General Manager, Eco-Technology Program Office & President, Climate Savers Computing Initiative, Intel Corp.
Jeff St. John, Reporter, GigaOm Pro, Earth2Tech
Alan Bright, Senior Vice President & Design Principal, HOK
John Kennedy, Senior Manager, Sustainable Analysis Products, Autodesk
Rich Lechner, Vice President, Energy & Environment, IBM



Home Energy Management: The Smart Home of the Future
Thursday, 4:30 p.m. – 6:00 p.m., Rm C370
Interactive technologies for reducing energy use are literally “hitting home.” Here we explore the latest integrated designs for in-home networked display devices that will allow consumers to use real-time data and real-time costs to save energy and money.
Katie Fehrenbacher, Cleantech Editor, GigaOM.com
Kristi Burrows, Director, New Business Customer Insights & Strategy, Best Buy Inc.
Jana Corey, Director, Integrated Demand-side Management Policy Planning (IDSM), PG&E
Dennis Kyle, Tendril
Ryan Parker, Director of Marketing, Intel



Distributed Solar Power for Scaling up Renewables
Friday, 1:30 p.m. – 2:30 p.m., Southside Theater
A pioneer in implementing distributed solar projects, Arno discusses a scalable path to renewable energy, including the advantages of locating solar near existing transmission lines for faster development and less environmental impact. Arno also discusses the implications of getting to grid parity, and the policies that hold the most promise for helping us develop scalable clean energy.
Arno Harris, CEO, Recurrent Energy



How to Grow Smarter Buildings
Friday, 11:30 a.m. – 12:30 p.m., Southside Theater
The purpose of this session is to introduce how to get started with smarter building solutions. Today's buildings have new abilities to measure and sense the exact condition of practically everything. But it is one thing to design or retrofit a Green Building, but how do you operate one at this higher level on a day-to-day basis? This session will help you answer that question.
Dave Bartlett, VP, Industry Solutions, IBM



Utilities

Visionary Strategies for Energy Efficiency
Friday, 11:30 a.m. – 12:30 p.m., Rm C210
How do you shape a coherent energy plan for your entire region? Hear about California’s new long term strategic efficiency plans for achieving zero net energy by 2030. California has committed more than $3 billion to achieve the goals of the Strategic Plan over the next three years. This panel will discuss new statewide programs for achieving these ambitious goals.
Kristina Skierka, Senior Advisor, Energy Efficiency Strategic Plan, CPUC
Theresa Cho, Chief of Staff, Office of Commissioner Grueneich, CPUC
Michael Wheeler, Energy Advisor, CPUC



California’s New Clean Energy Brand
Thursday, 3:00 p.m. – 4:00 p.m., Southside Theater
Engage360, a groundbreaking effort to motivate residents to reduce energy is part of the CPUC’s Energy Efficiency Strategic Plan - is a revolution in the role of regulatory agencies and utilities in motivating behavior change.
Anne Dougherty, Project Manager, Opinion Dynamics Corporation
Hunter Marshall, Senior VP, Strategic Planning Director, DraftFCB
Tom Zara, Executive Director, Strategy, Interbrand



Can Utilities Be Sustainable?
Thursday, 1:30 p.m. – 2:30 p.m., Rm C370
How can utilities provide better sources of power; use smart technologies to manage power; expand customer outreach; and keep our lights on - all while staying in business? This panel provides an engaged dialogue between utility representatives about the challenging shifts being made by power providers.
Lara Ettenson, Project Manager, Opinion Dynamics Corporation
Jeanne Clinton, Senior VP, Strategic Planning Director, DraftFCB
Jim Parks, Executive Director, Strategy, Interbrand
Jack Sahl, Director, Environment & Resource Sustainability, Southern CA Edison
TBD, Pacific Gas & Electric



Zero Net Energy Technology for Utilities
Friday, 4:30 p.m. – 6:00 p.m., Rm C235
How can utilities provide better sources of power; use smart technologies to manage power; expand customer outreach; and keep our lights on - all while staying in business? This panel provides an engaged dialogue between utility representatives about the challenging shifts being made by power providers.
Jordana Cammarata, Policy Analyst, CPUC
Gregg Ander, Chief Architect, Southern CA Edison
Stephen Selkowitz, Department Head, Lawrence Berkeley National Lab



Energy Upgrade California – Residential Retrofits go Live!
Saturday, 11:30 a.m. – 12:30 p.m., Rm C210
The perfect storm of Federal Stimulus dollars and California rate payer energy efficiency funds have come together to create the largest home energy conservation rebate program in the entire country. Learn about local programs rolling out this fall in California that will save you energy and money. Join us, and join the energy upgrade movement!
Leif Magnuson, Residential Green Building Coordinator, U.S. EPA Region IX
Panama Bartholomy, Advisor to Commissioner Douglas, California Energy Commission
Jeff Gleeson, Senior Product Manager, Pacific Gas and Electric
Michael Wheeler, Energy Advisor, CPUC



Entrepreneurs & VCs

Critical Success Factors for Startups
Thursday, 11:30 am – 12:30 pm
Starting a company is filled with excitement and promise, but investing in startups is a risky business. To win investor confidence and capital, companies must have key ingredients in their plan and on their team. Here we take the perspective of a potential investor, to critically examine all aspects of a business, and discuss what investors look for before they invest.
Catherine Chiu, Principal, Falcon Group



Financial Preparation & Expectations
Thursday, 1:30 pm – 2:30 pm
This section will be dedicated to learning the fundamentals of basic corporate accounting, planning and investor presentation of financial data. As the engine room of any business is finance, a budding entrepreneur can not afford to miss this segment and sage advise coming from a seasoned CFO.
Jeff Burkland, CEO, Burkland Consulting



Sales, Marketing & Branding
Thursday, 3:00 pm – 4:00 pm
Build an aggressive, attainable, defensible Sales & Marketing plan to reach your customers. This workshop includes multiple hand-outs and exercises to help you develop your plan including: type of business, customer pain, role in industry’s structure, scalable path to customers, win/win transactions for path participants, and equally important, a business model that creates wealth and equity for you, the owner.
Joe Preis, President, Longitude Properties, Inc.



Private & Public Funding Options
Thursday, 4:30 pm – 6:00 pm
Cash is the fuel to drive your business success. This workshop will dive into the details and process of public and private funding options for your start-up. From Angels, venture capital and private equity to PIER, APRA-e and SBIR, you will learn the ins and outs of which individuals, institutions and government agencies are right to fund business.
Jon Bonanno, CIO, Sustainable Power Assets
Philip Koos, Director, PricewaterhouseCoopers LLP



VC Pitch Off
Friday, 11:30 am – 12:30 pm
Sustainable startups and green business competition winners pitch hot ideas for expert VCs. Come to see top emerging businesses pitch their company to leading venture investors and get real-time feedback. Watch them compete for fame, funding and prizes to kick off their success!
Jon Bonanno, CIO, Sustainable Power Assets
Kathleen Gilligan, Partner & Co-Founder, EcoStrategy Group
Anup Jacob, Partner, Virgin Green Fund
Will Coleman, Partner, MDV, Mohr, Davidow Ventures
Joshua Raffaelli, Associate & Kauffman Fellow, Draper Fisher Jurvetson
David Mount, Partner, Kleiner Perkins Caufield & Byers





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