Skip to Section Navigation | Skip to Content

West Coast Green

 home | contact us

Program Highlights

Be here.

Call us: (800) 724-4880

Facebook Twitter LinkedInBlog

2010 Program Highlights

Thursday Highlights

Bill McDonough – UnPlugged!
3-hour Deep Dive: 1:30 p.m. - 4:30 p.m
Stories, visions, designs, and chemistry. Cradle-to-Cradle author and urban design visionary Bill McDonough does an unprecedented 3-hour deep dive in the tradition of Buckminster Fuller. From the molecules that make up the products we use, and some of the most revolutionary green buildings on the planet, to the first experiments in creating eco-cities for the future, Bill McDonough has been at the forefront of designing a world that works for “all children of all species for all time.” In this unique session we hear Bill’s stories, and his visions; how he thinks and what he’s working on. With plenty of time to go deep, and ask lots of questions!

Technology’s Role in Developing The Integrated Cities of Tomorrow
Panel Discussion: 11:30 a.m. - 12:30 p.m
Lorie Wigle, Eco-Technology General Manager, Intel Corporation
President, Climate Savers Computing Initiative

What will the 21st Century City look like? How do we use interactive, integrated technologies to reduce resource use and improve the efficiency and interactivity of urban systems? This panel discusses how innovative technologies and smart grid applications are changing everything from water and energy systems, to urban planning, transportation, and smart buildings. Lorie Wigle, General Manager of Eco-Technology at Intel, leads a panel of experts in discussing how the hi-tech & healthy cities of the future are being designed today!

Instant MBA – Entrepreneur Training Series
All-day session in 4 segments: 11:30 a.m. - 6:00 p.m
Sessions Include:
Creating and Recognizing Competitive Advantage (SWOT) Analysis
Cathy Chiu, Principal, Falcon Group
Learn how to do a SWOT analysis for your business. Understanding SWOT (Strengths, Weaknesses, Opportunities, Threats) is a critical part of building a business plan. Learn how to analyze the market and your competition, then stake out your own position.
Financial Preparation and Expectations
Jeff Burkland, Principal, Burkland Consulting
This section will be dedicated to learning the fundamentals of basic corporate accounting, planning and investor presentation of financial data. As the engine room of any business is finance, a budding entrepreneur can not afford to miss this segment and sage advise coming from a seasoned CFO.
Sales, Marketing & Branding
Joe Preis, Founder, and Clean Tech committee member at Keiretsu Forum
Build an aggressive, attainable, defensible Sales & Marketing plan to reach your customers. This workshop includes multiple hand-outs and exercises to help you develop your plan including: type of business, customer pain, role in industry’s structure, scalable path to customers, win/win transactions for path participants, and equally important, a business model that creates wealth and equity for you, the owner.
Private and Public Funding Options
Jon Bonanno, Chairman, Keiretsu Forum’s Cleantech Investment Committee
Cash is the fuel to drive your business success. This workshop will dive into the details and process of public and private funding options for your start-up. From Angels, venture capital and private equity to PIER, APRA-e and SBIR, you will learn the ins and outs of which individuals, institutions and government agencies are right to fund business.

Leadership Through Sustainable Design: House As A System
90-minute Session: 4:30 p.m. - 6:00 p.m.
Peter Pfeiffer, Principal, Barley & Pfeiffer
The architect's role as a change agent for the building industry - without having to resort to "Eco Bling" - will be enhanced with the ammunition this seminar will provide. Too often, green building SCIENCE often gets lost in favor of a “checklist” approach. Peter Pfeiffer offers strategies for Whole House Design, using case studies and real performance data to evaluate green building strategies that really work. Projects include the "Make It Right" campaign in New Orleans and the “Sol Austin” development in Texas.

Friday Highlights

Transparency & Secrecy: Charting a Course In Sustainability Reporting
Panel Discussion: 1:30 p.m. - 2:30 p.m.
Kathleen Gilligan, EcoStrategy Group
Karen Janowski, EcoStrategy Group
Peter Perrault, NetApp

Who’s telling what and why? As companies struggle with what to report, and how much, they also confront issues of privacy, security and competitive advantage. Potential industry panelists include Net-App, PG&E, Hewlett-Packard, Williams-Sonoma.

Distributed Solar Power – Scaling up Renewables
Session: 1:30 p.m. - 2:30 p.m.
Arno Harris, CEO Recurrent Energy
A pioneer in implementing distributed solar projects, Arno Harris discusses advantages of locating solar near existing transmission lines for faster development and less environmental impact, as well as getting to grid parity, and how good policies are helping us develop scalable clean energy.

Words vs. Actions: The Latest Research On Green Purchasing Behavior
Session: 1:30 p.m. - 2:30 p.m.
Suzanne Shelton, President and CEO of Shelton Group
Shelton Group offers their latest research from their annual consumer opinion studies – Energy Pulse, Eco Pulse, and Green Living Pulse – on the shifting landscape of consumer perceptions & behaviors around energy, efficiency and sustainability.

Applied Brilliance: Resilience and Re-ignition
2.5-hour Workshop: 1:30 p.m. - 4:00 p.m.
Deborah Patton, President, Applied Brilliance
Jill Pilaroscia, IACC, Principal, Colour Studio, Inc.
Marc Hinshaw, Founder and Creative Partner, Holt Hinshaw
Jerry Michalski, Founder, REX, the Relationship Economy eXpedition
Susan Goltsman, Founding Principal, MIG, Inc

This highly interactive, creative session brings context to our fast-forward world. First we hear insights from four provocative original thinkers who make sense of the high-velocity trends and cultural paradigm shifts confronting us. Together, speakers and attendees then engage in an entertaining and creative problem-solving design exercise to co-create solutions for a specific challenge around how we live, work and play. Panelists include experts on color, networked relationships, and environmental and community design.

Net Zero Buildings: Lessons Learned From Design & Operations
Panel Discussion: 1:30 p.m. - 2:30 p.m.
Scott Shell, EHDD
Brad Jacobsen, EHDD
Peter Rumsey, Rumsey Engineers
Net Zero Energy design must expand beyond the physical building to include often ignored areas such as plug loads, building operation, and even transportation. Net Zero is a living goal that compels us to account for real people and real energy use. Come hear panelists Brad Jacobsen and Scott Shell from EHDD with Peter Rumsey of Rumsey Engineers describe case studies including Chartwell school, the new Packard Foundation, and the Exploratorium along the Embarcadero.

Innovation Pipeline – Stories from the Trenches!
Session: 11:30 a.m. - 12:30 p.m.
Diane Loviglio, Innovation Pipeline Curator, West Coast Green
The Innovation Pipeline is the launch pad for emerging breakthroughs featuring some of the coolest and most revolutionary resource-efficient products, many yet to hit the market. What are the challenges in being an innovative start-up? Come hear stories from the trenches!

VC PITCH-OFF – Back by Popular Demand!
Special Competition: 11:30 a.m. - 12:30 p.m.
Jon Bonanno, Chairman, Keiretsu Forum’s Cleantech Investment Committee
Kathleen Gilligan, EcoStrategy Group

Judges include:
Anup Jacob, Founding Partner of Virgin Green Fund
Joshua Raffaelli, Associate and Kauffman Fellow at Draper Fisher Jurvetson
Will Coleman, Partner at Mohr Davidow Ventures
David Mount, Partner at Kleiner Perkins Caufield & Byers

Sustainable startups and green business competition winners pitch hot ideas for expert VCs. See top emerging businesses present their company to leading venture investors and get real-time feedback. Watch them compete for fame, funding and an exclusive wine-country getaway to kick off their success!

Community Empowerment through Urban Farming
Community Summit: 4:30 p.m. - 6:00 p.m.
Martin Melaver, CEO, Melaver, Inc.
John Knott, Noisette Company
- (Invited)
“Plants are easy; people are more challenging,” says Jason Mark of Alemany Farm in San Francisco. Urban Farming has become a hot trend across the country. But can it really bring communities together? In this Charrette style summit we bring the farmers and the community members together to find common ground, share perspectives, and plant the seeds for a shared vision of the future.

Multi-Family Goes Platinum: Living Homes in the Presidio
Session: 11:30 a.m. - 12:30 p.m.
Steve Glenn, CEO, Living Homes
LivingHomes, with Forest City, is developing the first LEED platinum multifamily housing project in Northern California, at the Presidio. Designed by last year's AIA firm of the year, KieranTimberlake, these homes are modern, elegant, and efficient. Using sustainable building materials and systems-design, these homes fulfilling the promise of prefab as a real game changer in residential housing.

Intelligent Transportation Summit
Session: 1:30 p.m. - 4:00 p.m.
Anthony Eggert, CA Energy Commission
Dan Kammen, UC Berkeley Professor, Energy and Resources Group

The effectiveness of plug-in automobiles is directly tied to the systems in which they are deployed – including rapid adoption of the Smart Grid, implementing an effective network of charging stations, and improving battery technology. This will require collaboration between technology providers, automakers, energy experts, utility companies, policymakers, entrepreneurs and business leaders.

This summit is an invitation-only roundtable with the leaders and visionaries who are actively shaping this emerging industry. The Agenda for this summit will include: reporting on the state of the industry, painting a vision of the opportunities it presents, assessing the challenges it faces, and crafting a roadmap for success.

Saturday Highlights

The California Green Plan: Rebooting Our Approach to Sustainable Development
Panel Discussion: 11:30 a.m. - 12:30 p.m.
Darian Heyman, Co-Founder, CODE Green Agency
Bonnie Nixon, Co-Founder, CODE Green Agency

As the world’s eighth largest economy, California is in a pivotal position to lead the way in advancing a prosperous green economy. The California Green Plan is a comprehensive, integrated approach to overcoming the complexity and gridlock the state is currently facing. Working off successful international precedents, a landmark effort is underway to compile a comprehensive, integrated set of policy and governance recommendations for CA’s incoming governor. Join industry experts and supporters of the effort to learn how this approach has helped propel the Netherlands, New Zealand, and the European Union's ambitions to align the interests of economy and ecology.

Passive House: Powerful Principles & Practices
Panel Discussion: 1:30 p.m. - 2:30 p.m.
Prudence Ferreira, CEO, Integral Impact Inc.
Graham Irwin, Principal, Essential Habitat
Nabih Tahan, Principal, BauTechnologies

Passive House (PassivHaus) is the most rigorous building performance standard in the world. The standard has produced over 20,000 buildings and retrofits using super-insulation, high performance windows, controlled solar gains, tight envelopes and heat-recovery ventilation among other techniques. Come hear how Passive House principles can reduce energy use by 70 to 90%, putting cost-effective zero-energy buildings and communities well within reach.

Making Shift Happen: Changing our Course from Collapse to Sustainability
Session: 11:30 a.m. - 12:30 p.m.
Mat Stein, Author, “When Technology Fails”
Author Mat Stein takes us on a journey toward two futures. First he shows us why “business as usual” is rapidly driving us towards systemic collapse, identifying six major current trends we’re currently experiencing that together form a perfect storm for destroying the ecological and economic systems we depend on. Then he inspires us by detailing 10 major trends emergin all around us that lead toward a sustainable future. Making Shift Happen is about working backward from a future we all want, and figuring out what steps we can take in our own lives to get there.

Back to Top

©2006–2011 West Coast Green: The World's Leading Event on Green Innovation