Bill McDonough Unplugged!
Thursday, Sept 30th
That's what you get when you cross a chemist with an architect and give him a stage. Come to WCG to hear his deep-dive visioning for cities of the future.
Flying has never been so easy! Check out the suspended seat transportation concept in the 2010 Innovation Pipeline.
West Coast Green 2010 will keep the buzz going during the conference & expo with it's own iPhone app!
The LifeFactory water bottle has taken the industry by storm! All-natural glass and BPA-free, it is absolutely the best water bottle out there. One of our very own West Coast Green Alumni members designed it, too. Get one at the "insiders" price when you register!
Detailed Program Schedule
West Coast Green 2009 Educational Tracks
• Building Communities 2.0
• Business Opportunities and the New Economy
• Clean Tech and Cool Products
• Smart Systems
• Social Innovation
• Water and Energy
Building Communities 2.0
Buildings are complex systems of systems--each one is a microcosm of a larger system belonging to a city, region or nation. Today, economic and political climates have converged in favor of the environment and brought an unprecedented opportunity to create a robust green building industry. Green building now spotlights retrofits and renovations of existing residential and commercial buildings.
• Policies supporting retrofitting – residential and commercial
• Where is the money coming from? Details on the ARRA stimulus package and the science and techniques to get it done.
• Current building standards and policy and what new standards we can expect to see.
• Global examples of high performance homes
• Opportunities and Incentives for retrofitting
Advisors: Panama Bartholomy, CEC - Brian Gitt, BKI - Leif Magnuson, EPA - Rich Chien, City of San Francisco Dept. of the Environment
Sessions in this track include:
Commercial Building Retrofit Opportunities - Breakout Session
Matt Macko, Environmental Building Strategies
Design-Build Team Collaboration Case Study: The California Academy of Sciences - Breakout Session
To Be Announced
Detroit, Dallas & Despotism: a 3D view of Sustainability - Breakout Session
Eric Corey Freed, Architect and Principal, organicARCHITECT
Economic Stimulus and You - Breakout Session
To Be Announced
EPA Lifecycle Building Challenge - Breakout Session
Timonie Hood, Green Building Coordinator, U.S. EPA Region 9
Existing Building Energy Retrofitting and Renewables - The Big Picture - Breakout Session
Brian Gitt, Principal, BKI
Panama Bartholomy, Advisor to Commissioner Karen Douglas, California Energy Commission
Extreme Success - Global Examples - Breakout Session
Jonathan Scharfman, Land Development Director, Universal Paragon Corporation
Financing Existing Building Retrofits - Breakout Session
To Be Announced
Green Remodeling Standards - Breakout Session
Marc Richmond, President, Practica Consulting
Tenaya Asan, Build It Green
Home Energy Auditing and Retrofitting Case Studies - Breakout Session
Trey Muffet, Sustainable Spaces
Landscape of Certifications and Ratings Systems - Buildings - Breakout Session
To Be Announced
Passive House - Deep Home Energy Retrofits - Breakout Session
Prudence Ferreira, Zero Net Energy Specialist, Integral Impact Inc
Nabih Tahan, Principal, Nabih Tahan, AIA, MRIAI
Positively Effective Buildings: How Buildings can Positively Affect People - Breakout Session
Dev Crews, Chief Marketing Strategist, Luminesa Communications
Transition Towns - Breakout Session
Rob Hopkins, CEO, Transition Towns
Building Retrofitting - The Incentives - Conversation Salon
To Be Announced
Energy Retrofits Using Green Products - Conversation Salon
Tom Lent, Policy Director, Healthy Building Network
Home Energy Auditing and Retrofitting – The Standards - Conversation Salon
Bob Knight, Owner, CBPCA
Larry Zarker, Building Performance Institute
Creating Demand for Retrofitting Residences - Summit
Leif Magnuson, Residential Building Coordinator, EPA
Brian Gitt, Principal, BKI
Panama Bartholomy, Advisor to Commissioner Karen Douglas, California Energy Commission
Fort Mason Design Slam - Summit
Sean Culman, AIA, LEED AP, Integrative Design, Planning + Facilitation
Michael Kloefkorn, Residential Green Building Advocacy Group co-chair, USGBC, Northern California
James Stickley, Principal, WRT/Wallace Roberts & Todd, Inc
Business Opportunities and the New Economy
What are the emerging business models, processes and best practices in the new economy that centers on energy conservation and independence. What’s likely to spawn maximum business opportunities and how are they going to be financed.
• Capital Market Transformation
• Better Business Models
• Funding for Big Ideas
• Measuring What Matters (and managing your metrics)
• Marketing Sustainability in the New Economy
Advisors: Gil Friend, Natural Logic; Celia Canfield, West Coast Green; Gordon Starr, Starr Consulting Group
Sessions in this track include:
Best Practices in Transparent Marketing and Branding - Breakout Session
Celia Canfield, Chief Development Director, West Coast Green
Sandy Skees, President and Founder, Communications 4 Good
Case Study: Strategy and Tools as the Backbone of Business - Breakout Session
Matt Golden, Founder and Chief Building Scientist, Sustainable Spaces
Follow the Money: An Overview of Venture Trends - Breakout Session
Paul Holland, General Partner, Foundation Capital
Living Above the Store: An Innovative and Sustainable Business Model - Breakout Session
Martin Melaver, CEO, Melaver Inc.
Metrics For Green Buying - Breakout Session
Shyam Kannan, Vice President, RCLCO, RCLCO
Transforming Business Panel - Breakout Session
Gordon Starr, Starr Consulting Group
What does Green Building Look Like in the New Economy? - Breakout Session
Gil Friend, CEO, Natural Logic
Brian Back, Founding Editor and Publisher, Sustainable Industries
Branding Strategies - Conversation Salon
Pam Van Orden, President, Enlightened Brand
Susan Bierzychudek, Principal, Green Ideals
Social Media - Conversation Salon
To Be Announced
Business Opportunities and The New Economy Leadership Summit - Summit
Celia Canfield, Chief Development Director, West Coast Green
Gil Friend, CEO, Natural Logic
Gordon Starr, Starr Consulting Group
Clean Tech and Cool Products
The power of eco tech is being increasingly realized in the built environment, from massive renewable energy projects to the small green conveniences that are making homes more efficient, comfortable, and sustainable. Explore emerging ideas in lighting, energy efficiencies, design, and the interplay of human behavior in these sessions. And join in for some coaching of budding entrepreneurs!
• Venture Opportunities and Directions
• Innovative Building Materials and Processes
• Lighting Technologies
• How to Develop YOUR Great Idea
Advisors: Tim Gnatek, Blue Practice - Kathleen Gilligan, Array Partners - Paul Holland, Foundation Capital
Sessions in this track include:
Biomimicry - Breakout Session
To Be Announced
Designing for Sustainability - Breakout Session
Jeremy Faludi, Green Design Strategy & Analysis, Faludi Design
David Johnson, Director of West Coast Studio, William McDonough and Partners
Hottest Materials - Breakout Session
Kevin Surace, CEO, Serious Materials
Landscape of Certifications and Ratings Systems - Products - Breakout Session
To Be Announced
Newest Green Building Products - Breakout Session
Alex Wilson, Founder & President, Building Green, Inc.
Wood Solutions to Sustainability - Breakout Session
Peter Moonen, Co-leader of the Sustainable Building Coalition, Canadian Wood Council, Forest Products Association of Canada
A Designer’s Role in Creating Contextual Solutions - Conversation Salon
To Be Announced
Developing Your Great Idea - Pre Pitch - Conversation Salon
Kathleen Gilligan, Co-Founder, EcoStrategy Group
Leading Lighting Strategies - Conversation Salon
To Be Announced
Pitch Your Idea - Pitch Off! - Conversation Salon
To Be Announced
What’s Smart about Solar - Conversation Salon
Gary Gerber, President, Sun Light & Power Co.
Smart Systems
In an increasingly instrumented, connected built-environment, opportunities are emerging to embed intelligence into systems that serve ecosystems and people. From the micro scale of buildings and the macro scale of the planet, we have both the need and the ability to network, measure, manage and control system inputs and outputs. Learn how smart systems make it possible to track our energy consumption and create behavior change.
• Dashboards
• Buildings As Systems
• Design Systems
• Smart Grids
Advisors: Eric Corey Freed, Organic Architect & ReVision - Jon Alexander, Sunshine Construction - David Johnston, What’s Working - Bill Reed, Integrative Design Collaborative
Sessions in this track include:
The Smart Grid meets Smart Buildings - Breakout Session
Brian Duggan, Director of Thought Leadership, West Coast Green
Green by Design: Looking at House As A System - Breakout Session
Peter Pfeiffer, Founding Principal, Barley & Pfeiffer
Integrated Systems- Micro and Macro - Breakout Session
Andy Mannle, Sustainable Strategy and Communications,
Paul Kephart, President, Rana Creek
S. Bry Sarté, Principal Engineer, Sherwood Design Engineers
Modular out of the Box - Breakout Session
Michelle Kaufmann, Principal, Michelle Kaufmann Designs, Michelle Kaufmann Designs
Smart Energy Systems In Use: A Customer’s Perspective - Breakout Session
To Be Announced
The Dashboard Dashboard - Breakout Session
Josh Becker, New Cycle Capital
Dashboards - What will provoke lasting behavior change? - Summit
Josh Becker, New Cycle Capital
Social Innovation
What lessons can we learn from social entrepreneurs and community-based initiatives? We’ll explore solutions for incentivizing behavior that serves the highest good within government, within companies, and within the nonprofit sector. And we’ll look at how these three sectors are coming together to create some very interesting synergies.
• Philanthropy & Finance
• Community Development
• Public/ Private Partnerships
• Social Justice
• Local Initiatives & Scaling
• Green Jobs
Advisors: David Hopkins and Wilford Welch, Authors, Tactics of Hope, Thayer Hopkins, Thayer Hopkins Architects
Sessions in this track include:
A Conversation with the Visionaries - Breakout Session
Sim Van der Ryn, Principal, Van der Ryn Architects
John Marshall Roberts, Author, Igniting Inspiration: A Persuasion Manual for Visionaries
Green Cities Mayors: Open Source Best Practices - Breakout Session
To Be Announced
Green Jobs & Economic Development - Breakout Session
Panama Bartholomy, Advisor to Commissioner Karen Douglas, California Energy Commission
Jared Blumenfeld, Director, City and County of San Francisco
Introducing the Triple Top Line: Exponential Greening - Breakout Session
Tom Paladino, President, Paladino Green Building Strategies
New Models of Finance - Breakout Session
John Knott, Founder & CEO, Noisette Project, The Noisette Company, LLC
Additional Panelists to be announced
Regenerative Design: A Story of the Essential Pattern of Place - Breakout Session
Bill Reed, President, Integrative Design Collaborative
Today’s Hottest Social Innovators - Breakout Session
David Hopkins, Co-Author, The Tactics of Hope: How Social Entrepreneurs Are Changing Our World
Creating Exponential Change Strategies - Conversation Salon
Jon Alexander, President, Sunshine Construction LLC
Grass Roots Efforts Shaping Neighborhoods - Conversation Salon
Allison Arieff, Editor at Large, Sunset Publishing Corporation
Rebuilding Our Communitites - Summit
John Knott, Founder & CEO, Noisette Project, The Noisette Company, LLC
Water and Energy
Water and energy management and conservation is happening at the national, community and consumer levels. How do we optimize our infrastructure, management and polices to reduce consumption and associated environmental effects?
• Policy, Programs & Requirements
• Greenhouse Gas and Climate Programs
• Energy efficiency
• Water Efficiency
• Rethinking Water Consumption
Advisors: Gary Klein, Aim4Sustainability - Dan Kammen, UC Berkeley - Andy Mannle Sustainable Strategy and Communications
Sessions in this track include:
Building Zero Energy Buildings - Breakout Session
David Johnston, President, What's Working
Climate Change Policy Drivers - Breakout Session
To Be Announced
PG&E: Partnerships in Action - Breakout Session
To Be Announced
Science Driven Policy: A Path to Greenhouse Gas Reduction - Breakout Session
Dan Kammen, Director, Renewable and Appropriate Energy Laboratory, UC Berkeley
The Intersection of Water and Energy - Breakout Session
Rosey Jencks, SFPUC Urban Watershed Planning
Mary Ann Dickinson, Executive Director, Alliance for Water Efficiency
Creating Measurement Technologies - Conversation Salon
Frankie Ridolfi, Climate Earth
Leading the Way: A Case Study on Residential Water Use and Reuse - Conversation Salon
Brod Street
Plumb It Green - Conversation Salon
Steve Lehtonen, Executive Vice President, PHCC of California
The Newest Innovations in Water Catchment and Gray Water - Conversation Salon
Josiah Cain, Design Ecology
Water and Energy Carbon Reduction Goals - Summit
Gary Klein, Managing Partner, Affiliated International Management, LLC